The inclusion of the phrase "Web 2.0" in this article's title is not, in any way, an acknowledgment of its validity, legitimacy, or relevance in the real world.
I stand by my opinion that it's a meaningless buzzword used mainly to convince venture capital firms to give up their money and get Digg users to click on story links.
But wait! You haven't yet consulted with Marco.org, the leader in technology analysis. Good thing I caught you. You were about to be successful and do everything perfectly from the beginning. That's not what the internet is about.
Here are some quick and easy guidelines that will ensure your complete and rapid failure.
By the time the remaining users receive your confirmation email, their excitement and interest in your site has probably waned. This should prevent them from contributing to your site, so you'll save on hosting and administration costs.
If it's easy to remember correctly by most people after hearing it spoken once over the phone, you'll get far too many non-geeks trying to use your site. These are usually the same people stupid enough to click on ads. Do you really want these people wasting your bandwidth to amuse their simple minds?
You know what we really need? Something like Digg for technology-related news stories. Or a social networking site.
We're the most fickle with our website loyalty. Since we'll try anything for 3 months before moving on to the next big thing, your goal should be keeping us addicted to your site.
The geek audience also yields the lowest returns on advertising, and yet we have the most competition.
Why wouldn't you enter this market? It's challenging!
Google is perfect and would never do anything wrong, like cancel your account for life right before your first big paycheck for undisclosed reasons, or refuse to tell you why all of your ad clicks from yesterday mysteriously earned you $0.00, with absolutely no possible recourse.
Plus, everyone always clicks on Google ads because they're always so relevant and interesting. "Yes, I think I will try to find 'genocide' on eBay!"